A new study finds that cutting debit fees put $5.8 billion in consumers’ hands through lower prices and created 37,500 new jobs annually.
WASHINGTON – A new economic report released today by the Merchants Payments Coalition (MPC) shows that debit card swipe fee reform gave a much-needed boost to the U.S. economy in 2012, as anticipated by Congress when it passed debit reform legislation in 2010.
Reducing the cost for merchants to swipe debit cards put $5.8 million back into the hands of consumers through lower prices, which led to increased spending and helped create 37,501 new jobs, according to the report.
“The facts are in and the numbers don’t lie. Debit reform has worked, and both consumers and the economy are all big winners,” said MPC Chairman Mallory Duncan, senior vice president and general counsel of the National Retail Federation. “Debit card swipe fees are eating up less of consumers’ purchasing power, and that has yielded significant savings. These are not one-time savings, but recurring benefits that accrue and steadily benefit the U.S. economy.”
Robert Shapiro of Sonecon LLC, an internationally prominent economist and advisor to presidents, prime ministers and Fortune 100 companies, conducted the study, which examined debit card swipe fee reform required under the Dodd-Frank Wall Street Reform and Consumer Act. The study is being released on the second anniversary of the implementation of the Durbin Amendment, part of the Dodd-Frank legislation.
The report findings include:
- When debit swipe reform went into effect in October 2011, the average debit swipe fee on cards from covered banks dropped from 48 cents to 24 cents per transaction, saving consumers $5.8 billion in lower costs for good and services and saving merchant businesses $2.6 billion in 2012. The savings in turn supported 37,501 new jobs.
- These savings and job gains, however, could have been substantially larger had the fee been cut to 12 cents as originally recommended by the Federal Reserve. If that cut had been implemented, an additional $2.79 billion would have been generated in consumer savings, $1.2 billion in merchant savings and 17,824 more jobs would have been created.
- If swipe fees for all credit card transactions had been held to the same level as debit fees in 2012,consumers would have saved an additional $15.4 billion, merchants would have saved another $6.9 billion, which would have supported 98,600 new jobs per year.
- With both debit and credit reform in place, consumers and merchants would have realized total annual savings of $34.9 billion, creating a total of 153,976 jobs every year.
“Putting an end to the great swipe fee rip-off will make a significant dent in unemployment at a time when every job counts,” said Dave Carpenter, 2012-13 NACS chairman and president and CEO of J.D. Carpenter Companies Inc. “In addition, small business owners, who historically have been the primary drivers of job creation in the United States, will also have more cash on hand to invest in their stores and new hires.”
“Without reform, these swipe fees will continue to drain consumer and merchant spending power and ultimately will slow down a full economic recovery,” said Carpenter.
An additional finding of the study showed that if Visa and MasterCard had not increased debit card swipe fees on small purchases as a way of taking advantage of the Federal Reserve’s mistakes consumers would have saved another $690 million in 2012, supporting an additional 3,044 jobs.
Recently a lower court judge ruled that the Federal Reserve did not implement the Durbin Amendment as the law required and ordered it to further reduce swipe fees on debit cards. The Federal Reserve has appealed the decision.
MPC also has released state-by-state numbers for consumer savings and jobs with swipe fees reduced to 24 cents for both debit and credit cards and to 12 cents for debit cards. MPC took the findings in Dr. Shapiro’s report and distributed them proportionally to all 50 states' share of the U.S. gross domestic product.
Credit card swipe fees, which can be as high as 4% of the transaction, are now the second highest operating expense for merchants, after labor. With retail profits operating on the slimmest of margins, there is no room for merchants to absorb this expense. Consequently, the fees are passed along to consumers, who end up paying more for goods and services even if they pay by cash or check.
Swipe fees have tripled in the U.S. in the past 10 years, generating around $50 billion for banks annually, when the actual cost of card transactions has been falling. Swipe fees in the United States are the highest in the industrialized world. In Europe, the merchant cost to swipe is eight times less than in the U.S. even though the cost to the credit card industry is the same. Meanwhile, Visa and MasterCard control 80% of the marketplace and are allowed to set fees in secret with no accountability for competitiveness and transparency.
We Card's goal is to create a big push for retailers to:
- Train or re-train their store employees
- Order their 2014 We Card materials (calendars and kits)
- Raise the awareness of FDA regulation, state and local law compliance.
Just last week, FDA announced they've issued their 10,000th Warning Letter based upon their inspections of retailers and others.
It's critical for retailers to renew their responsible retailing efforts-TFCA supports We Card Awareness Month
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