TFCA's 95th Annual Convention
Chattanooga, Tennessee at The Read House
September 14-17, 2025
September 14-17, 2025
Join TFCA in downtown Chattanooga...
Registration is now open for the 95th Annual Convention in downtown Chattanooga, Tennessee!
This event will be at the historic Read House. A historical hotel unlike any other, the Read House was established in 1872 and is the longest continuously operating hotel in the southeast. This hotel holds a spot on the National Register of Historic Places and is conveniently located in downtown Chattanooga, within walking distance of bars, restaurants, and shops.
During the TFCA Annual Convention, we will have several days of industry education, including the latest on Artificial Intelligence (AI), E15, and an opportunity to meet the regulators. We will have plenty of time for adventures including a bourbon tasting event, a night out at Southside Social, an opportunity to play golf, and an exclusive tour of the Colonial Pipeline in Alpharetta, Georgia. This is a family-friendly event so please feel free to bring along your spouse and children.
We can't wait to see you in Chattanooga this September!
This event will be at the historic Read House. A historical hotel unlike any other, the Read House was established in 1872 and is the longest continuously operating hotel in the southeast. This hotel holds a spot on the National Register of Historic Places and is conveniently located in downtown Chattanooga, within walking distance of bars, restaurants, and shops.
During the TFCA Annual Convention, we will have several days of industry education, including the latest on Artificial Intelligence (AI), E15, and an opportunity to meet the regulators. We will have plenty of time for adventures including a bourbon tasting event, a night out at Southside Social, an opportunity to play golf, and an exclusive tour of the Colonial Pipeline in Alpharetta, Georgia. This is a family-friendly event so please feel free to bring along your spouse and children.
We can't wait to see you in Chattanooga this September!
Event Pricing:
Convention
Member Registration - $750
Non-Member Registration - $1,000
Spouse Registration - $375
Child or Babysitter Registration (Ages 5-12) - $250
Teen Registration (Ages 12-17) - $300
Next Gen
Member Registration - $250
Guest Registration - $200
Excursions
Bourbon Tasting Event - $150
Golf Event - $150
One-Day Registration - Monday Only
Member Registration - $175
Non-Member Registration - $225
Convention
Member Registration - $750
Non-Member Registration - $1,000
Spouse Registration - $375
Child or Babysitter Registration (Ages 5-12) - $250
Teen Registration (Ages 12-17) - $300
Next Gen
Member Registration - $250
Guest Registration - $200
Excursions
Bourbon Tasting Event - $150
Golf Event - $150
One-Day Registration - Monday Only
Member Registration - $175
Non-Member Registration - $225
The Read House Hotel Reservations
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How to Reserve a Room:
Call 423-266-4121, option 1 for reservations. Mention TFCA Convention and the dates you would like to book. Click HERE to book your hotel room online. Room Rate for September 13: $239.00/night Room Rate for September 14-16: $169.00/night Check-In: 3:00 p.m. ET Check Out: 11:00 a.m. ET The hotel cut-off date is August 25. Don't wait - book your room today! Hotel FAQs |
Schedule
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Saturday, September 13 10:30 a.m. - Load buses for Colonial Pipeline Tour 11 a.m. - Depart for Colonial Pipeline 12 p.m. - Serve Boxed Lunch 1:30 p.m. - Tour of Colonial Pipeline Facility 3:30 p.m. - Depart for Chattanooga 6 p.m. - NextGen Social Event at Southside Sunday, September 14 1 - 4 p.m. Board Meeting 4 p.m. Marketer Business Meeting - Elect Officers - Financial Report 5 p.m. Opening Reception/Main Registration Opens 7 p.m. Vendor Dinners Monday, September 15 9:30 a.m. - Continental Breakfast 10 a.m. - 11:30 a.m. - Education Session: AI 12 p.m. - 1 p.m. - Lunch 1 - 4 p.m. - Education Session: Meet the Regulators 4 - 5 p.m. - Networking Reception 4 - 5:30 p.m. - Past President’s Reception with Russ Adcox attending 7 p.m. - Supplier Dinners 9 p.m. - 11 p.m. - Club TFCA |
Tuesday, September 16 8 -10 a.m. - State of the Association Breakfast 10:15 a.m. - 11:30 a.m. - Education Session 12:00 p.m. - Silent Auction Closes 1:00 p.m. - Optional Activity: Golf 3:00 p.m. - Optional Activity: Bourbon Tasting Event 5:30 p.m. - Taste of Chattanooga Reception 6:30 p.m. - TFCA Dinner and Entertainment 9 p.m. - 12:00 a.m. Club TFCA * Hotel Check-out is at 11:00 a.m. on Wednesday, September 17
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Optional Excursions
Tuesday, Sept. 16 from 1:00 - 5:00 p.m. ET
TFCA Golf Outing
Join other TFCA members out on the greens! This will be a chance to play a round of golf at the Bear Trace Course at Harrison Bay outside of Chattanooga. The second Bear Trace course to open, Harrison Bay is a true classic in this collection designed by Jack Nicklaus. Located approximately 20 minutes north of downtown Chattanooga, the Bear Trace at Harrison Bay is surrounded by both water and heavily-wooded land, making it an ideal setting for the course. Referred to as “the best natural piece of land for a golf course,” the course features Champion Bermuda greens and 419 Bermuda fairways lined with soaring pine and hardwood trees. Tee times will begin at 1:00 p.m. ET. |
Bourbon Tasting Event
Sign-up for a bourbon tasting event exclusive to TFCA members! Whether you are a seasoned bourbon lover or novice bourbon drinker, a bourbon tasting event is a wonderful way to learn more. Learn about the history of various brands of bourbon during this afternoon event and become educated on the different flavor profiles of bourbon. Enjoy our bourbon tasting tips and find out what foods pair the best with certain brands from a bourbon expert! This tasting will include five different one-ounce pours with appetizers. The tasting event will begin at 3:00 p.m. ET. |
Next Gen Program Schedule:
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Saturday, September 13
10:30 a.m. - Load buses for Colonial Pipeline Tour in Alpharetta, Georgia 11:00 a.m. - Depart for Colonial Pipeline 12:00 p.m. - Serve Boxed Lunch 1:30 p.m. - Tour of Colonial Pipeline Facility 3:30 p.m. - Depart for Chattanooga 6:00 p.m. - Drop-off at NextGen event at Southside Social |
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Next Gen Tour: Colonial Pipeline
Tour of Austell Terminal and Atlanta Junction Facility in Alpharetta, Georgia
Colonial's Austell Terminal officially opened for business in May of 2023. The state-of the art facility was the first green-field terminal project for the company since Colonial entered the terminal business in October 2020, through the acquisition of three refined product terminals from Lincoln Terminal Company, Inc.,
More than two-thirds of the fuel delivered to Georgia arrives on their pipelines and the Austell Terminal will further enhance the ability to serve customers safely.
Atlanta Junction (ATJ) is the largest Colonial facility in the state and the third-largest tank farm. It is home to 33 tanks with a total normal fill capacity of 3,557,107 barrels. Mainlines 1 and 2 both deliver into Atlanta Junction supported by four mainline booster stations, 13 delivery stations and two local delivery lines. More than two-thirds of the fuel delivered to Georgia arrives on their pipelines.
Atlanta Junction services Atlanta’s Hartsfield-Jackson International Airport, pumping about 2,000 barrels per hour to the busiest airport in the world. In fact, 75% of the fuel supplied to the airport is from Colonial.
Join us the NextGen tour on Saturday to see the Austell Terminal and the Atlanta Junction facility in Georgia!
Colonial's Austell Terminal officially opened for business in May of 2023. The state-of the art facility was the first green-field terminal project for the company since Colonial entered the terminal business in October 2020, through the acquisition of three refined product terminals from Lincoln Terminal Company, Inc.,
More than two-thirds of the fuel delivered to Georgia arrives on their pipelines and the Austell Terminal will further enhance the ability to serve customers safely.
Atlanta Junction (ATJ) is the largest Colonial facility in the state and the third-largest tank farm. It is home to 33 tanks with a total normal fill capacity of 3,557,107 barrels. Mainlines 1 and 2 both deliver into Atlanta Junction supported by four mainline booster stations, 13 delivery stations and two local delivery lines. More than two-thirds of the fuel delivered to Georgia arrives on their pipelines.
Atlanta Junction services Atlanta’s Hartsfield-Jackson International Airport, pumping about 2,000 barrels per hour to the busiest airport in the world. In fact, 75% of the fuel supplied to the airport is from Colonial.
Join us the NextGen tour on Saturday to see the Austell Terminal and the Atlanta Junction facility in Georgia!
Saturday, September 13: NextGen Social Event @ Southside Social
Join us on Saturday night for the NextGen social event at Chattanooga's "Home for the Best Nighout". SouthSide is a hub for food, drinks, live music, and games. Here you will find four well-stocked bars along with a boutique bowling alley. Relax in the lounge seating to watch your favorite sports teams or play games. Southside Social has indoor gaming areas with pool tables, skee ball, ping pong, shuffleboard, giant Jenga, and more. The outdoor courtyard has fire pits, ping pong tables, and cornhole.
Whether you are interested in a bar, games, live music, or a delicious dining experience - SouthSide has it all. Join us for a night of fun on Saturday night!
Whether you are interested in a bar, games, live music, or a delicious dining experience - SouthSide has it all. Join us for a night of fun on Saturday night!
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General Session Speakers:
Monday, Sept. 15
Ernie Harker
Branding Expert
Ernie Harker is a branding powerhouse who transforms boring businesses into unforgettable experiences. He’s the founder of Ernburn and the mastermind behind a $3B brand transformation.
For the past 3 years, he’s been using generative AI to create marketing magic for his clients, deliver mind blowing keynotes—and now teaches hands-on AI workshops packed with real-world tools. Equal parts creative genius and tech junkie, Ernie helps brands ignite and stand out in all the right ways.
Ernie will be leading an education session on Artificial Intelligence.
Branding Expert
Ernie Harker is a branding powerhouse who transforms boring businesses into unforgettable experiences. He’s the founder of Ernburn and the mastermind behind a $3B brand transformation.
For the past 3 years, he’s been using generative AI to create marketing magic for his clients, deliver mind blowing keynotes—and now teaches hands-on AI workshops packed with real-world tools. Equal parts creative genius and tech junkie, Ernie helps brands ignite and stand out in all the right ways.
Ernie will be leading an education session on Artificial Intelligence.
"Meet the Regulators" Education Session
Come join us for this educational session to get the latest news on what is happening in the fuel industry!
Representatives will be attending this session from the following agencies:
Representatives from the TN Department of Agriculture will update the group on motor fuel quality, weights and measures, food safety, tobacco enforcement and pick Tennessee products.
Vape regulation, hemp regulation, and wine licenses will also be discussed on behalf of the Alcoholic Beverage Commission.
The Tennessee Department of Revenue representatives will update the group on motor fuel tax, sales tax, kerosene tax, and vape registry/tax.
This will be an informative session you will not want to miss! A cocktail reception will be held on Monday afternoon where you will have a chance to discuss issues with these agency representatives.
Come join us for this educational session to get the latest news on what is happening in the fuel industry!
Representatives will be attending this session from the following agencies:
- Tennessee Department of Agriculture
- Tennessee Alcoholic Beverage Commission
- Tennessee Department of Revenue
- Tennessee Department of Environment and Energy Conservation
- Federal Motor Carrier Safety Administration - Tennessee Representative
Representatives from the TN Department of Agriculture will update the group on motor fuel quality, weights and measures, food safety, tobacco enforcement and pick Tennessee products.
Vape regulation, hemp regulation, and wine licenses will also be discussed on behalf of the Alcoholic Beverage Commission.
The Tennessee Department of Revenue representatives will update the group on motor fuel tax, sales tax, kerosene tax, and vape registry/tax.
This will be an informative session you will not want to miss! A cocktail reception will be held on Monday afternoon where you will have a chance to discuss issues with these agency representatives.
Tuesday, September 16
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Bo Watson
Tennessee State Senator Bo Watson is a Tennessee State Senator and has represented part of Hamilton County in the Tennessee General Assembly since 2004. Since 2017, Senator Watson has served as the Chairman of the Senate Finance, Ways and Means Committee. It is a top priority of Senator Watson’s that the state of Tennessee is a good steward of tax payer dollars. Under his leadership, Tennessee has ranked #1 in the nation for fiscal stability, maintained a AAA bond rating, and developed a $1.8 billion rainy day fund – all with no state income tax. From 2011 – 2016 Watson served as Speaker Pro Tempore of the Tennessee Senate and from 2009 – 2010 was Chairman of the Senate Government Operations Committee. In addition to his public service, Senator Watson is a licensed physical therapist and market director for therapy services at HCA Parkridge Medical Center in Chattanooga. He is a graduate of the University of Tennessee at Chattanooga and the University of Tennessee Health Science Center in Memphis. Watson serves on several advisory boards such as Tennessee Advisory Commission on Intergovernmental Relations (TACIR), Tennessee Steering Committee for K-12 Education funding, Council of State Government’s (CSG) Governing Board, Co-Chairman of the Innovations in Health Care National Task Force with the National Conference of State Legislatures (NCSL), and also serves on the newly created, Artificial Intelligence Advisory Council. He also serves as National Co-Chairman for CSG Healthy States National Task Force. |
Rob Underwood
President, Energy Marketers of America
Rob Underwood is the President of the Energy Marketers of America representing energy marketers on Capitol Hill. He joined EMA in July 2007 as the Director of Government Relations and took over as President in 2015.
Rob played a key role in reauthorizing the National Oilheat Research Alliance (NORA). NORA was signed into law in February 2014 and again in 2018 for ten years which resulted in over $100 million for research and development and education and training to the heating fuels industry. Rob also led EMA’s efforts negotiating with the EPA on a costly underground storage tank proposed rule that resulted in a reduction in compliance costs while achieving equally protective environmental standards. He also steered the organization’s name change from the Petroleum Marketers Association of America (PMAA) to the Energy Marketers of America in October 2020.
Rob serves as the chief spokesperson for EMA. He is frequently quoted in Politico, Washington Post, Reuters, Oil Express and CSP Daily News. Rob also serves as a liaison to EMA’s wholly owned subsidiary, the Petroleum Marketers Oil Company, LLC (PMOCO) known as the Spirit Brand®, and currently chairs the Small Business Legislative Council (SBLC). Rob oversees and leads contribution decisions for EMA’s Small Business Committee – Political Action Committee (PAC).
The most important role as EMA President is serving its 49 state and regional trade associations before Congress and the federal agencies. Rob is a native of Georgia where he earned a BA degree in Political Science from the University of Georgia. Prior to joining EMA, Rob worked for U.S. Senator Saxby Chambliss (R-GA).
President, Energy Marketers of America
Rob Underwood is the President of the Energy Marketers of America representing energy marketers on Capitol Hill. He joined EMA in July 2007 as the Director of Government Relations and took over as President in 2015.
Rob played a key role in reauthorizing the National Oilheat Research Alliance (NORA). NORA was signed into law in February 2014 and again in 2018 for ten years which resulted in over $100 million for research and development and education and training to the heating fuels industry. Rob also led EMA’s efforts negotiating with the EPA on a costly underground storage tank proposed rule that resulted in a reduction in compliance costs while achieving equally protective environmental standards. He also steered the organization’s name change from the Petroleum Marketers Association of America (PMAA) to the Energy Marketers of America in October 2020.
Rob serves as the chief spokesperson for EMA. He is frequently quoted in Politico, Washington Post, Reuters, Oil Express and CSP Daily News. Rob also serves as a liaison to EMA’s wholly owned subsidiary, the Petroleum Marketers Oil Company, LLC (PMOCO) known as the Spirit Brand®, and currently chairs the Small Business Legislative Council (SBLC). Rob oversees and leads contribution decisions for EMA’s Small Business Committee – Political Action Committee (PAC).
The most important role as EMA President is serving its 49 state and regional trade associations before Congress and the federal agencies. Rob is a native of Georgia where he earned a BA degree in Political Science from the University of Georgia. Prior to joining EMA, Rob worked for U.S. Senator Saxby Chambliss (R-GA).
Questions?
Reach out to Ashley Foree at [email protected] or call 615-242-4377.
Reach out to Ashley Foree at [email protected] or call 615-242-4377.